my millennial adventure


Jake started his media career co-launching the YouTube channel for Australian surf retailer, City Beach. In 2013, Jakes love of film, photography & storytelling led him to begin his social media channels jakerich55. His YouTube channel Jake Rich won the title of Best Upcoming Presenter through Simon Cowell's You Generation YouTube network in 2014. His star continued to rise and he was cast as a housemate in the 2014 Big Brother Australia series. 2015 saw Jake travel across ten countries collaborating with some of Australia biggest travel brands namely, Flight Centre, Student Flights & MTV. He honed his skills in film and photography and crafted a handy portfolio of online travel content.

He landed the role of Social Media Weapon & In-house Content Creator at Australia's most popular gelato store Gelato Messina, voted by Good Food Guide at the end of 2015 and fronted the creation & execution of their social media content. He presented MTV Australia's '24 Hours' series at the end of 2016 and starred in Contiki's 2017 Global Travel Project creating films in Canada & China respectively. Fitness First Australia named Jake as an instagrammer to watch in 2017, landing him on the cover of their 2017 Jan/Feb national fitness magazine. 2018 see's Jake start the year signing his first Australian exclusive creator partnership with Red Bull Australia. This hardworking diverse storyteller is captivating social audiences globally through his unique perspective & highly engaging online video content.